Introductie
: Challenging Media Relations job in the Eindhoven region!
Organisatie
About the company
Our client is a market leader in supply chain management for fashion and lifestyle brands. They have grown from a transport company into a global player with comprehensive SCM solutions and e-fulfillment expertise. With 6,500 colleagues, offices in Europe, the US, and Asia, and a turnover of €626 million, they offer their customers world-class solutions.
Functie
We are looking for a Media Relations & Publicity Specialist with expertise in Media Relations & Publicity Management. A media-savvy communicator with a passion for storytelling in the fashion, retail, or logistics space. You will lead our media relations and publicity efforts, acting as the key liaison between our client brands and journalists, influencers, and trade publications. This role is instrumental in shaping the reputation among fashion brands, e-commerce retailers, and industry stakeholders.
As a mid-to-senior-level team member, you will be responsible for crafting compelling narratives. Our client will rely on your strategic mindset and hands-on execution skills to drive and guard our brand image. This role is ideal for a marketing professional with experience in B2B or B2C industries, preferably in logistics, fashion, or technology.
Given the international presence (in UK, Spain, US and The Netherlands), we require fluency in English and Dutch and strong in Spanish.
Key Responsibilities
- Develop and execute media strategies that align with our brand and business goals.
- Build and maintain relationships with fashion, retail, supply chain, and logistics journalists.
- Craft press releases, executive bios, company announcements, case studies, and thought leadership content.
- Proactively pitch stories to trade media, business outlets, and relevant influencers.
- Coordinate interviews, media tours, and speaking opportunities at industry events.
- Track and report on media coverage and campaign performance using media monitoring tools.
- Support PR elements of integrated marketing campaigns, product/service launches, and partnerships.
- Collaborate with marketing, sales, and executive teams to align messaging across channels.
- Manage media responses during sensitive issues or crisis situations.
- Proactively manage all brand exposure and recognition opportunities.
- Stay ahead of fashion logistics and e-commerce trends to identify timely media opportunities
- Monitor and report on the brand visibility KPIs and media relations objectives
Functie-eisen
Education & Experience
- Master’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Minimum 10 years of experience in PR, communications, or media relations — ideally in logistics, fashion/lifestyle brands, or B2B services.
- Proven track record of securing media placements in trade, business, or mainstream press.
- Experience representing companies at industry events or coordinating press engagements.
- Background in working with PR agencies, logistics firms, or within the fashion ecosystem is highly desirable.
- Strong writing and editorial skills with a flair for turning complex logistics solutions into clear, compelling stories.
- Deep understanding of media relations within the fashion, retail, or supply chain sectors.
- Strategic mindset with hands-on ability to execute PR campaigns from idea to coverage.
- Excellent interpersonal skills for managing relationships with media and internal stakeholders.
- Strong in Spanish and fluent in Dutch and English.
Technical knowledge
- Experience with media monitoring and PR platforms (e.g., Brandwatch, Cision, Mention).
- Knowledge of PR distribution services and media contact databases.
- Basic understanding of digital marketing, SEO, and web content tools (e.g., CMS platforms).
- Familiarity with trade publications in logistics, fashion, and retail (e.g. Business of Fashion, WWD…).
Personal qualities for Success
- Industry Curiosity: You stay on top of fashion logistics trends, retail shifts, and brand movements.
- Creativity: You know how to turn shipping data or operational milestones into media-worthy angles.
- Confidence & Credibility: You can comfortably represent a B2B brand to top-tier journalists or thought leaders.
- Adaptability: You work well in a fast-paced, constantly evolving industry.
- Integrity: You handle sensitive partnerships and client news with discretion and professionalism.
Aanbod
The offer
- Varied job: no day is the same. You work in a challenging and rapidly changing international environment where a high degree of autonomy is entrusted.
- Plenty of room for ideas and initiatives: work for a company where entrepreneurship is central.
- An attractive salary: a comprehensive package tailored to your background.
Sollicitatie
Ready to make an impact? Call or email Sabine Dessart at 06-3109297 or sabinedessart@uitdekunstwns.nl. Or use the button.
